You've snapped the perfect photo of that vintage lamp you're selling, but now you're staring at a blank description box wondering what to write. Sound familiar? Writing Facebook Marketplace listings doesn't have to feel like pulling teeth. With the right approach, you can create listings that grab attention, build trust, and get your items sold fast. Here are seven game-changing hacks to level up your FB Marketplace game. 
1. Match Your Words to Your Photos
2. Front-Load the Most Important Information
3. Use the "What, Condition, Why" Formula
4. Call Out Flaws in BOTH Photos and Text
5. Add Measurements (And Show Them Visually)
6. Create a Sense of Urgency Without Being Pushy
7. End With Clear Next Steps
The Bottom Line
1. Match Your Words to Your Photos
This might seem obvious, but you'd be surprised how many listings have a disconnect between images and descriptions. If your first photo shows a blue couch, don't lead your description talking about the matching ottoman. Start by describing exactly what buyers see in that hero image. Walk through your photos in order and mention key details as they appear. This creates a seamless experience and shows you're organized and trustworthy.
2. Front-Load the Most Important Information
Facebook Marketplace truncates descriptions after about 2-3 lines in the preview, so those first 100 characters are prime real estate. Lead with the essentials: brand name, size, condition, and your biggest selling point. Instead of "This is a great couch that we've loved for years," try "Like-new IKEA Kivik sectional sofa, slate gray, pet-free home." Save the backstory for later in the description.
3. Use the "What, Condition, Why" Formula
Here's a simple structure that works every time: What it is (including brand, model, size), Condition it's in (be honest!), and Why you're selling. This formula builds trust and answers the questions buyers are already asking themselves. For example: "Schwinn mountain bike, 21-speed, adult medium frame. Excellent condition with new tires added last month. Upgrading to an electric bike." Short, sweet, and informative.
4. Call Out Flaws in BOTH Photos and Text
Transparency is your secret weapon. If there's a scratch, stain, or missing piece, photograph it clearly and mention it in your description. Use phrases like "See photo 4 for minor scuff on left side" to direct buyers to the evidence. This protects you from complaints later and actually builds credibility. Buyers appreciate honesty, and many imperfections won't be deal-breakers if they're disclosed upfront.
5. Add Measurements (And Show Them Visually)
"Big" and "small" mean different things to different people. Always include specific measurements for furniture, clothing, and decor items. Even better? Include a photo with a measuring tape or common reference object (like a soda can next to a vase). In your description, write it out clearly: "Coffee table: 48" L x 24" W x 18" H." Bonus points if you mention whether it fits through standard doorways!
6. Create a Sense of Urgency Without Being Pushy
Nobody likes aggressive sales tactics, but a gentle nudge can work wonders. Phrases like "Moving sale—must go by Friday" or "Priced to sell quickly" give buyers a reason to act now. If you have multiple people interested, it's fair to mention "Several inquiries already—first to pick up gets it." Just keep it friendly and factual. Let the urgency come from the situation, not from pressure.
7. End With Clear Next Steps
Don't leave buyers hanging! Close your listing with specific instructions: "Message me to arrange pickup. Available weekdays after 5 PM or weekends. Located near Main St and Oak Ave." This eliminates back-and-forth and qualifies serious buyers. You can also head off common questions: "Pickup only, cash or Venmo accepted" or "Cross-posted, so message for current availability."
The Bottom Line
Great Facebook Marketplace listings aren't about writing novels—they're about being clear, honest, and helpful. When your photos and descriptions work together seamlessly, buyers feel confident hitting that "Is this available?" button. They can picture the item in their home, trust that you're a legitimate seller, and know exactly what to expect.
Remember: every detail you provide upfront is one less question you'll have to answer later. Take an extra five minutes to craft a solid description, and you'll spend less time dealing with tire-kickers and more time meeting serious buyers who are ready to hand over cash. Now get out there and turn that clutter into cash!
